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Article
Good E-commerce Web Design
You have probably seen the e-commerce web design problems that make
a site unattractive, unappealing, or worse, inaccessible to the users who need
it most and whom the site owner wants most to draw in. It’s heart-breaking
when a site owner/webmaster means well, but undoes all his or her hard work
by committing the faux pas advised against by e-commerce web design gurus.
1. Availability For instance, one of the biggest problems the pros have found
with the e-commerce design of B2B and even B2C sites is the absence of prices.
Forgetting to price the product or withholding the fees for services offered
turns off otherwise interested customers.
2. Quality Any search engine that is a part of the e-commerce web design
but is inadequate is also another sure way to send frustrated web users away…to
another site with another, more flexible, search engine. Lack of guidelines
and direction also reduce usability, as does lack of page awareness. That
is, if the designer creates a page that is spread too far to the right, those
who hate sideways scrolling (and most do) will give up quickly.
3. Quantity The same goes for pages that are all flash and photo
and no content, or all text—set up as a wall of words, with no breaks,
no boldface or white space for distinction, or no way to change what is a way
too small or too fancy (and often unreadable) font.
3. Relativity One peeve of the top e-commerce web design gurus is how
the FAQ’s (frequently asked questions) are obviously manufactured and
not, therefore, helpful. Ever see these? Every question in the list
somehow asks something that miraculously elicits an answer that promotes the
company that owns the site. Hmmm.
4. Relevancy One more pet peeve is one I find maddening: when
users do a keyword search for, say, Green Eggs and Ham, and the results list
entries that include the exact phrase, users expect they will find Dr. Seuss’
book, and maybe some satires or parodies, and definitely some references.
But when a top ten result yields a site that in all actuality is about a sex
drug for $100 a bottle—though it lists Green Eggs and Ham at the top of
the home page….well, you get what I’m grousing about. This,
however, is probably nothing you have to worry about if you are an ethical person
seeking ethical and honest ways to create a website using legal e-commerce design
methods. Legal and user-friendly, that is.
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